One thing I've been thinking about while building AllInOneTools.net:

Getting someone to use a tool once is hard.

Getting them to come back is even harder.

I've used hundreds of online tools over the years, but only a handful ended up in my bookmarks.

Usually it's because they were:

• Fast
• Reliable
• Easy to find again
• No signup required
• Solved the problem without extra steps

Features matter, but convenience seems to matter more.

So I'm curious:

What makes you bookmark a tool instead of just using it once and forgetting about it?