The 2026 Agency Playbook: Ship Custom WordPress Client Sites in an Afternoon with AI and Kerf
For independent web designers and small agencies, custom WordPress builds under $5,000 used to have razor-thin margins. You either spent days wrestling a bloated multipurpose theme into looking bespok
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Speed is only half the margin equation for agencies. The other half is pipeline: a fast build still needs a steady flow of clients who already have a reason to talk to you. One thing that has worked for me is leading with a specific, verifiable problem — a broken mobile layout, an expired certificate, a missing meta description — instead of a generic we build WordPress sites pitch. I use RadarLeads to filter local businesses by those visible gaps, then mention the exact issue in the first line. Disclosure: I'm affiliated with RadarLeads. Curious: are you seeing clients ask for the AI workflow explicitly, or is it still an internal margin play?