Excellent writeup and research Niccolo! Also love that header image btw!
It's a bit of a weird combination SEO these days with AI being a massive contributor to how a lot of people now search and use AI agents.
At the moment, what I've found is that it's a bit of a data structure + content hybrid.
Niccolò Colombini
Thank you so much for your comment, James. Really appreciated!
You're spot on about the weird combination SEO has become. In the article, I literally approached the AI as I would at another person asking it a direct question and expecting a reasoned answer, not just a list of links. That shift in how people interact with information is exactly what makes this space so interesting (and a bit chaotic) right now.
And yes "data structure + content hybrid" is probably the best way I've heard it described. That's exactly the tension I'm trying to navigate: making sure the content is both machine-readable and genuinely useful to a human. Still figuring it out, honestly, but that's what makes it worth writing about!