Cold Email Sequence Length: 43 Micro-SaaS Data

TL;DR After analysing 43 micro-SaaS cold-email campaigns we found the sweet-spot sequence is 4–5 emails over 21 days. Push to 7 emails and unsubscribe rates double, but add a “silent-reply” 7th email at day 45 and you can claw back 19% more demos wit...