Writing 'custom means the data model, not the screens' on a services page is the honest version that most agencies avoid. The part about most work starting on a system that already exists matches what I see on the outreach side, where the buyers who reply are usually the ones stuck with a tool they can't easily leave. A short intro line naming their current stack gets noticed far more than a pitch about your process.
StackShortlist
Proof Over Promises.
Writing 'custom means the data model, not the screens' on a services page is the honest version that most agencies avoid. The part about most work starting on a system that already exists matches what I see on the outreach side, where the buyers who reply are usually the ones stuck with a tool they can't easily leave. A short intro line naming their current stack gets noticed far more than a pitch about your process.