Customer Experience Engineering: The Most Underestimated Profit Driver in Franchising

Società Cooperativa Culture, or CoopCulture for short, is one of Italy's leading companies in the cultural heritage sector, in terms of size, expertise, and market share. It manages services for museums and exhibitions (design and implementation of advanced access and use systems, ticketing, reception and room assistance, reservations, advance sales, education, marketing and communications), libraries and archives (reference, cataloging, education, promotion), and local services (marketing projects, networking systems, and local tourist cards).