It's just an example of what you could write. For example, you created a project; you could change it to say as a potential employee, "I acquired the necessary skills from project x, which can be applied to saving that company $. (whether it be efficiency or fewer resources used, faster or scaleable technologies, lessen the workload for others...") You can also create your script, or I might add scripts later for something to reference. How can you help that company improve its business or satisfy customer needs?
Dinys Monvoisin
Software developer, JavaScript Euthusiasts, Inspiring Blogger
I found it strange to include stuff mentioned in "These customer needs must be communicated in your pitch" section in your elevator pitch, I never thought that people included stuff like "I can save your company...".