One thing that helped us: take the last 20 customer questions, group them by the problem in the customer's own words, then write concrete answers for the top 5 how-to gaps ChatGPT tends to invent. Re-check those same queries a week later to see what changed, and add a "how did you hear about us" field with AI chat as an option so you can actually measure it.
Charlie from xSquads
Head of GTM @ xSquads (xsquads.ai)
One thing that helped us: take the last 20 customer questions, group them by the problem in the customer's own words, then write concrete answers for the top 5 how-to gaps ChatGPT tends to invent. Re-check those same queries a week later to see what changed, and add a "how did you hear about us" field with AI chat as an option so you can actually measure it.