The technical-crawl point is the one most small sites miss. A quick checklist I'd run before writing more content: 1) Search "site:yourdomain.com" in Google to see how many pages are actually indexed versus how many you published. 2) Open Google Search Console's Pages report and read the "Not indexed" reasons; "Crawled, currently not indexed" usually means thin or duplicate content. 3) Check mobile load speed in PageSpeed Insights and compress hero images first, since that's often the biggest win. 4) Make sure every important page is linked from at least two others, so crawlers don't treat it as an orphan. 5) Give each page one clear search intent, rather than several loosely related keywords. For lead generation specifically, add a visible call to action and a short contact form to pages already getting impressions, since that converts existing traffic cheaper than chasing new traffic.
The technical-crawl point is the one most small sites miss. A quick checklist I'd run before writing more content: 1) Search "site:yourdomain.com" in Google to see how many pages are actually indexed versus how many you published. 2) Open Google Search Console's Pages report and read the "Not indexed" reasons; "Crawled, currently not indexed" usually means thin or duplicate content. 3) Check mobile load speed in PageSpeed Insights and compress hero images first, since that's often the biggest win. 4) Make sure every important page is linked from at least two others, so crawlers don't treat it as an orphan. 5) Give each page one clear search intent, rather than several loosely related keywords. For lead generation specifically, add a visible call to action and a short contact form to pages already getting impressions, since that converts existing traffic cheaper than chasing new traffic.