How to Spot Fake Engagement Before Your Client Does
Picture this: a client approves a blastful Twitch campaign with a rising star streamer having thousands of followers, non-stop chat activity, and glowing engagement metrics. Everything looks perfect — until the fact-checking moment... A few days late...
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Henry Lebort
Good point that the headline numbers look fine until you check the pattern behind them. The same logic applies to Instagram influencer vetting: I compare engagement across the last 10-12 posts rather than one, and check whether follower growth arrives in sudden jumps that engagement never follows. For the growth-history side, igtrackr (I work on it) is a free tracker that shows a public account's follower count and recent follows, which makes those jumps easy to spot before you sign a campaign.