Local SEO Tracking for Google My Business: Measure Calls, Directions, Leads (GBP + GA4 + UTM)

Table of Contents 1. Overview 2. Why tracking GBP matters 3. Core tracking components 4. How to implement step-by-step 5. 1) UTM tagging strategy 6. 2) GA4 event plan 7. 3) Call tracking basics 8. 4) Directions and map intent 9. 5) Form submission t...