Server-Side Tracking Explained: Fix Marketing Attribution with GTM, GA4 and Stape
Your ads say 20 sales. Your store says 40. The other 20 did not vanish. Your tracking just never saw them. Server-side tracking sends your conversion data from your own server to GA4, Google Ads and M
Responses
Markdown supported · ⌘↵ to post
Happy to share the checklist I use to test a server container before launch if that helps.
MD Niamul
GoHighLevel & AI Automation | Marketing Attribution | Server-Side Tracking Specialist
Which part trips you up most: the custom domain, the cookies or the consent signals?