Social Media KPIs That Matter: Stop Tracking Likes and Start Tracking Leads
Table of Contents
1. Stop Tracking Likes — Track Business Outcomes
2. Why shift from vanity metrics to performance metrics?
3. KPIs Explained — By Goal
4. Reach (Top of Funnel)
5. Saves (Content Value)
6. Profile Actions
7. Link Clicks (Intent Signa...
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