Streamlining Your Analytics Pipeline: Exporting GA4 Data to BigQuery, Running DBT Models, and Visualizing with Looker Studio

Problem GA4 is great until it isn't. There are 2 big issues with standard (free) GA4, especially if you use Looker Studio: GA4 API Quota Limits 14-Month Data Retention Policy GA4 API Quota Limits If your organization accesses GA4 data through Lo...