How to make the ROI case for test automation to your board

Most QA pitches answer none of these. They lead with coverage percentages and test counts, which are engineering metrics, and test count in particular is a metric that rewards waste. The pitch that works prices the status quo first. Everything below uses one worked example, a 12-engineer team at a fully loaded $75 an hour, so you can swap in your own numbers line by line.

Couldn't agree more!