In 1936(!), Dale Carnegie wrote in his book, How to Win Friends and Influence People about how important names are to most people. I personally learned this in another great book from Steve McConnell. He wrote Code Complete in 1993. I must have been ...

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Wow. Thanks for bringing this up. 100% agree with you that "naming" is probably something very crucial. A lot of us do take shortcuts, but as long as it's documented, and communicated well it reduces the risk to a great extent.
I still believe people shouldn't take shortcuts whenever possible, especially while naming things. :)
Alex Watson
Emerging Data Scientist
that's great. in the meantime would some to see some more