The Ugly Site Prospecting Strategy: Building Free Redesigns to Win Clients
Most cold outreach fails because you're asking before you've given anything. The typical pitch — "Hey, your website sucks, want to pay me to fix it?" — gets ignored or deleted.
I've been experimenting with a different approach: find businesses with g...
blog.ryancwynar.com3 min read
Tiffany Spark
Web designer in London. Clean code, good design, strong coffee.
this is a genuinely different approach to cold outreach — building the thing first instead of just pitching it. the scoring system makes it systematic rather than random, and local businesses with 20+ year history but 2008 websites are absolutely everywhere. curious how your conversion rate looks after a few months of doing this consistently. the github pages choice for speed is smart too