Useful summary — ₹0.8631 for marketing is the headline rate, but the part that quietly blows up budgets is what AI bots do with the replies. Every bubble a bot sends outside the free tier is a billable message, so a chatty agent that answers in 3–4 short bubbles instead of one message can multiply your bill 3–4x without any extra value being delivered. What helped us: treat every conversation as a budget — merge bubbles into one message, check the 24h service window before sending utility templates, and log per-template cost daily so the bill never surprises you at month end. I'm building a small guard tool for exactly this (a proxy that sits in front of the Cloud API and flags expensive patterns before they ship). Happy to share numbers once it's live.
Useful summary — ₹0.8631 for marketing is the headline rate, but the part that quietly blows up budgets is what AI bots do with the replies. Every bubble a bot sends outside the free tier is a billable message, so a chatty agent that answers in 3–4 short bubbles instead of one message can multiply your bill 3–4x without any extra value being delivered. What helped us: treat every conversation as a budget — merge bubbles into one message, check the 24h service window before sending utility templates, and log per-template cost daily so the bill never surprises you at month end. I'm building a small guard tool for exactly this (a proxy that sits in front of the Cloud API and flags expensive patterns before they ship). Happy to share numbers once it's live.