Feed
Discussion
Why 95% of Web3 Users Disappear After Their First Transaction
The $10 billion question nobody's asking in crypto The data is brutal, and it's time we talk about it. A new Web3 project launches with massive hype. Thousands rush in for the airdrop. Social media explodes. Trading volume spikes. Then within 7 days,...
Responses
Markdown supported · ⌘↵ to post
Really appreciate how clearly you’ve broken down the retention crisis. The “renting attention vs. earning understanding” distinction hits hard, and it’s exactly what most teams overlook.
What we’ve seen on our side is that users stick around when they feel clarity around what they’re doing, not just rewards. The moment someone understands the “why” behind a transaction or a protocol behavior, engagement becomes intrinsic, not incentivized.
The part that resonated most: contextual education at the moment of action. That’s where everything changes: retention, trust, and even how users talk about the product.
More projects need to rethink onboarding from first principles like this. Great read.