Content: We’ve all been there. Discovery call went great. Chemistry was perfect. You spent 3 hours on a beautiful proposal. Then… silence. You didn't lose the client because of your skills. You lost them because your proposal was a "menu" instead of ...
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the menu vs bridge framing is genuinely useful — writing a proposal that narrates the problem back to them is such a different energy than just listing deliverables. tiered pricing is something i resisted for ages thinking it felt pushy but clients actually find it easier to decide when they have options. good reminder to revisit my proposal template
Tiffany Spark
Web designer in London. Clean code, good design, strong coffee.
the menu vs prescription framing is spot on. i used to send these massive PDFs breaking down every single deliverable and wondering why people ghosted. now i lead with the problem they told me about on the call, what i would do about it, and one clear price. keeps it to one page and the close rate is way higher.