Anup Mehrotra is the Vice President of Sales, Marketing & Partnerships for Envision eCommerce and Netsmartz. Envision eCommerce is a renowned eCommerce development company and Adobe Commerce Cloud Silver Solutions Partner. Anup's expertise in building strategic partnerships, software marketing, and lead generation is focused on helping budding entrepreneurs build quality products fast. In his leisure time, he likes to read and write about software development and eCommerce marketing.