The 5 B2B customer journey phases: How to provide value along each stepCustomer journey phases Customers are more likely to remain loyal to a company if they receive consistent value and an enjoyable journey. In other words, how well do you know your clients? Unless you do, it will be difficult to satisfy their needs a...Sep 28, 2022 · 13 min readfactors.ai
Attribution Reporting: What You Can Learn From Marketing Attribution ReportsAttribution Reporting: What Can You Learn From Marketing Attribution Reports? When it comes to a reliable source of channel performance data and revenue optimization, marketing attribution is second to none. That being said, attribution reporting c...Sep 28, 2022 · 7 min readfactors.ai
The Principles Of Modern B2B Marketing I: Brand Building Vs. Sales ActivationB2B marketing strategies that maximize growth B2B marketing may be in trouble. Research suggests that B2B organizations are inadvertently transforming marketing into a supporting tool for the sales function. In reality, however, marketing is at the...1JSep 26, 2022 · 5 min readfactors.ai
Everything you need to know about attribution modelingEverything you need to know about marketing attribution modeling Today’s average B2B customer journey is vastly different from what it was a decade ago. An ever-increasing number of channels and complex, siloed digital touch-points has made attributi...Sep 18, 2022 · 11 min readfactors.ai
6 B2B marketing mistakes to avoidAs a B2B marketing team, there are a few common mistakes that should be avoided. Not focusing on branding enough, or ignoring the potential solid audience research holds for your brand can all negatively affect your brand's growth in the long run. ...Jul 25, 2022 · 5 min readfactors.ai
