Avneesh Agarwal Yes of course, rss and sitemap have their importance. You are right about the keywords, the competition, the name etc :) that's where the tricky thing is right? How to find your ranking opportunities, which keywords relate to your business and your audience ? which are the ones that people search, how do you spot opportunities on your competitors where you can communicate about your USP and so on. But of course this is drifting a bit away, sorry about that. Good job on the blog !