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Dec 31, 2024 · 4 min read · Overview Customer Segmentation This process is simply dividing customers based on common characteristics such as Psychographic Focuses on psychological attributes and how they affect sales. This is similar to demographic segmentation, but instead o...
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Sep 28, 2024 · 4 min read · Overview The Instacart Market Basket Analysis project aims to explore and analyze customer shopping behavior using transactional data from the Instacart platform. The dataset provided a rich source of information that can be used to derive valuable i...
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Mar 17, 2023 · 5 min read · Introduction A data cleaning challenge was organized in the data tech space by Promise Chinonso. The FIFA data was a messy one. As a participant in this challenge, I used Microsoft Excel for the cleaning. A data dictionary for the project was given w...
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