Yes I also rely on this approach heavily, it has many times proved effective in my work

Thank you very much!

omg that's quite generous, thanks a lot

Absolutely, getting user feedback early can save tons of time and resources. I’ve found that usability testing sessions where users actually interact with the prototype—like task-based testing—are especially helpful

To keep up the pace without sacrificing quality, try zeroing in on the most impactful features first, get the team focused on what really matters to the customer, and use Agile sprints to keep everyone on the same page