I am a lover of marketing and the creative process. Over my career, I have played a hybrid role as a Brand Manager, with a core focus on marketing strategy integrating creativity, data and performance. My work naturally evolved into a broader strategic scope, where I combine integrated marketing, customer acquisition, conversion optimization, and automation to build scalable systems that drive measurable growth. I specialize in SEO & GEO optimization, PPC campaigns, and full funnel strategies that connect brand, performance, and technology into one cohesive engine. I thrive at the intersection of brand building and performance marketing, transforming ideas into structured strategies that generate visibility, engagement, and revenue.