partho65.hashnode.devFrom Agency Roots to Award-Winning ABM Leadership: Sloan Newman on Scaling Account-Centric MarketingSloan Newman, North American ABM Manager at NTT DATA, brings a wealth of experience to the world of account-based marketing. In a recent conversation, he shared his journey from international agency work to leading award-winning marketing programs, h...Feb 10·2 min read
partho65.hashnode.devBridging Trust and Strategy: Livia Catania on Executive Engagement MarketingLivia Catania, Executive Engagement Marketing Manager with extensive experience across EMEA, shares her unique journey from law and journalism to designing high-impact CxO programs. Her career path, she admits, was “scenic” rather than linear. With a...Feb 6·2 min read
partho65.hashnode.devDriving Commercial Impact: Elizabeth Shen on Sales-Aligned Marketing Across AsiaElizabeth Shen, Marketing Manager for SEA & AEC at Kaspersky, brings a unique perspective to marketing, shaped by her early career in sales. Starting on the front lines taught her the value of clarity, relevance, and timing—lessons that continue to g...Feb 6·2 min read
partho65.hashnode.devDigital Marketing in 2026: Strategies, Challenges, and What Comes NextDigital marketing is evolving faster than ever, and 2026 will mark a defining shift in how B2B brands attract, engage, and convert buyers. AI-driven personalization, automation, voice and conversational search, omnichannel experiences, and privacy-fi...Feb 2·2 min read
partho65.hashnode.devBuilding Global Developer Communities: Insights from Rashmi Nambiar, AWSRashmi Nambiar, Marketing Leader for Developer Growth Programs at AWS, has spent nearly two decades navigating the evolving landscape of technology marketing. From the classical foundations of positioning, segmentation, and go-to-market strategy, she...Jan 29·2 min read
