@Parthodasgupta
General Management and media professional
Partho Dasgupta is a General Management professional having leadership experience in diverse consumer industries and media management experience in print, television and out of home.
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Mar 6, 2025 · 1 min read · Storytelling in India has a long and fascinating history, woven deeply into the country’s culture. From ancient times, people have shared myths and legends through oral traditions and folk performances. Storytelling has always been a way to pass down...
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Dec 3, 2024 · 1 min read · In today’s digital age, control over information largely rests with a few powerful tech companies, impacting media's core values. Partho Dasgupta draws attention to Google and Meta’s role in defining content accessibility and visibility. Google, whic...
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Oct 4, 2024 · 1 min read · Having navigated several technological waves over my career, none seem as profound as the rise of AI in the media sector. Whether in content production, audience engagement, or even advertisement strategies, Artificial Intelligence is not just enhanc...
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Oct 3, 2024 · 1 min read · Partho Dasgupta, a key figure in Indian media, has offered a clear roadmap for how the cable TV industry can remain competitive in the age of streaming. With the rise of OTT platforms offering on-demand content, viewers no longer need to plan their d...
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Oct 3, 2024 · 1 min read · Partho Dasgupta, the Chief Executive Officer of BARC India, has reshaped how television viewership is tracked and measured in India. Tasked with setting up BARC India, Partho Dasgupta successfully launched the world’s largest television audience meas...
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