@RaphaelGuintoli

Raphael Guintoli

@RaphaelGuintoliFranceJoined February 2026

Digital Tech Media Adtech

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Strategic marketing consultant experienced in both large-scale technology enterprises and premier consulting firms.

Available for

Head of Growth Director of Performance Marketing Director of Acquisition & Growth Global Digital Marketing Director

Raphael Guintoli's blogs

Martech AI AdTech - raphaelguintoli.frmartechgtm.hashnode.dev12 posts

Engineering Sponsored Placements in Conversational Engines: An Architectural & Practical Guide to ChatGPT Ads

The launch of OpenAI’s self-serve Ads Manager and Advertiser API (api.ads.openai.com) marks the transition of LLM interfaces from experimental text generators to high-intent monetization platforms. Un

1Sep 1 · 3 min readmartechgtm.hashnode.dev

The Fragmented MarTech Stack vs. Unified Platforms: The Complexity Trap in Agile GTM Strategies

The Fragmented MarTech Stack vs. Unified Platforms: The Complexity Trap in Agile GTM Strategies For over a decade, the standard playbook for scaling B2B growth seemed straightforward: identify a bottl

Jul 30 · 3 min readmartechgtm.hashnode.dev

5 key updates and changes shifting the digital marketing landscape this July

1. Dedicated AI Search Reporting in Google Search Console Google is rolling out its new Generative AI performance report more widely in Search Console, allowing marketers to track how often content ap

2Jul 23 · 2 min readmartechgtm.hashnode.dev

Performance Metrics: Comparing Google and Meta Ads by Vertical

In 2026, performance metrics for Google and Meta are not directly comparable because the platforms function differently within the customer journey. Google Ads generally captures high-intent traffic,

Jul 9 · 2 min readmartechgtm.hashnode.dev

Architectural Autonomy: Top 3 Agentic Frameworks for Marketing Engineering

In the current landscape, the shift from deterministic automation (if-this-then-that logic) to stochastic, agentic workflows represents a paradigm shift for marketing engineering. We are moving away f

3Jul 2 · 3 min readmartechgtm.hashnode.dev

Raphael Guintoli

About

Available for

Raphael Guintoli's blogs

Engineering Sponsored Placements in Conversational Engines: An Architectural & Practical Guide to ChatGPT Ads

The Fragmented MarTech Stack vs. Unified Platforms: The Complexity Trap in Agile GTM Strategies

5 key updates and changes shifting the digital marketing landscape this July

Performance Metrics: Comparing Google and Meta Ads by Vertical

Architectural Autonomy: Top 3 Agentic Frameworks for Marketing Engineering

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Raphael Guintoli

About

Available for

Raphael Guintoli's blogs

Engineering Sponsored Placements in Conversational Engines: An Architectural & Practical Guide to ChatGPT Ads

The Fragmented MarTech Stack vs. Unified Platforms: The Complexity Trap in Agile GTM Strategies

5 key updates and changes shifting the digital marketing landscape this July

Performance Metrics: Comparing Google and Meta Ads by Vertical

Architectural Autonomy: Top 3 Agentic Frameworks for Marketing Engineering