@RaphaelGuintoli

Raphael Guintoli

@RaphaelGuintoliFranceJoined February 2026

Digital Tech Media Adtech

About

Strategic marketing consultant experienced in both large-scale technology enterprises and premier consulting firms.

Available for

Head of Growth Director of Performance Marketing Director of Acquisition & Growth Global Digital Marketing Director

Raphael Guintoli's blogs

Martech AI AdTech - raphaelguintoli.frmartechgtm.hashnode.dev11 posts

Articles Comments3

Recently published

RGRaphael Guintolimartechgtm.hashnode.dev3d ago · 3 min read

The Fragmented MarTech Stack vs. Unified Platforms: The Complexity Trap in Agile GTM Strategies

The Fragmented MarTech Stack vs. Unified Platforms: The Complexity Trap in Agile GTM Strategies For over a decade, the standard playbook for scaling B2B growth seemed straightforward: identify a bottl

RGRaphael Guintolimartechgtm.hashnode.devJul 23 · 2 min read

5 key updates and changes shifting the digital marketing landscape this July

1. Dedicated AI Search Reporting in Google Search Console Google is rolling out its new Generative AI performance report more widely in Search Console, allowing marketers to track how often content ap

RGRaphael Guintolimartechgtm.hashnode.devJul 9 · 2 min read

Performance Metrics: Comparing Google and Meta Ads by Vertical

In 2026, performance metrics for Google and Meta are not directly comparable because the platforms function differently within the customer journey. Google Ads generally captures high-intent traffic,

RGRaphael Guintolimartechgtm.hashnode.devJul 2 · 3 min read

Architectural Autonomy: Top 3 Agentic Frameworks for Marketing Engineering

In the current landscape, the shift from deterministic automation (if-this-then-that logic) to stochastic, agentic workflows represents a paradigm shift for marketing engineering. We are moving away f

RGRaphael Guintolimartechgtm.hashnode.devJun 25 · 3 min read

Architectural GEO: 5 Engineering Vectors for LLM Citation Acquisition

Architectural GEO: Engineering Vectors for LLM Citation Acquisition In the era of Retrieval-Augmented Generation (RAG), the visibility of your digital assets is no longer a function of traditional key