@RaphaelGuintoli

Raphael Guintoli

@RaphaelGuintoliFranceJoined February 2026

Digital Tech Media Adtech

About

Strategic marketing consultant experienced in both large-scale technology enterprises and premier consulting firms.

Available for

Head of Growth Director of Performance Marketing Director of Acquisition & Growth Global Digital Marketing Director

Raphael Guintoli's blogs

Martech AI AdTech - raphaelguintoli.frmartechgtm.hashnode.dev9 posts

Articles Comments3

Recently published

RGRaphael Guintolimartechgtm.hashnode.dev5d ago · 2 min read

Performance Metrics: Comparing Google and Meta Ads by Vertical

In 2026, performance metrics for Google and Meta are not directly comparable because the platforms function differently within the customer journey. Google Ads generally captures high-intent traffic,

RGRaphael Guintolimartechgtm.hashnode.devJul 2 · 3 min read

Architectural Autonomy: Top 3 Agentic Frameworks for Marketing Engineering

In the current landscape, the shift from deterministic automation (if-this-then-that logic) to stochastic, agentic workflows represents a paradigm shift for marketing engineering. We are moving away f

RGRaphael Guintolimartechgtm.hashnode.devJun 25 · 3 min read

Architectural GEO: 5 Engineering Vectors for LLM Citation Acquisition

Architectural GEO: Engineering Vectors for LLM Citation Acquisition In the era of Retrieval-Augmented Generation (RAG), the visibility of your digital assets is no longer a function of traditional key

RGRaphael Guintolimartechgtm.hashnode.devJun 16 · 2 min read

DV360 vs. The Trade Desk: The DSP Showdown

Choosing between Google’s DV360 and The Trade Desk (TTD) comes down to your operational philosophy: do you prioritize the deep integration of a "walled garden" or the flexibility of the open internet?

RGRaphael Guintolimartechgtm.hashnode.devJun 9 · 3 min read

The 2026 Strategic Playbook: Scaling B2B GTM with Intelligent Automation

In 2026, the competitive divide in B2B Go-To-Market (GTM) is no longer defined by who uses AI, but by who captures bottom-line value from it. With adoption now table stakes, the winners are those movi