@SashaXenoss
Head of Marketing
8+ years in B2B Marketing
Nothing here yet.
May 31, 2023 · 2 min read · Imagine setting up a test project with a billing budget of $7, a free database plan on the Google Cloud Platform and spending $72,000 overnight. A startup founder received a massive bill due to a mistake in configuring the Firestore NoSQL database de...
Join discussionMay 10, 2023 · 2 min read · Sustainable by design: How AdTech vendors can contribute to decarbonization For all the good that it does in empowering innovation and fueling the free Internet, digital advertising has a problem — it’s wasteful by design. There’s been a lot of talk ...
Join discussionApr 25, 2023 · 2 min read · AdTech products’ success rates are predicated on the efficient collection and use of big data — but more importantly, on how it is stored, processed, and analyzed. Advertising platforms must deliver multi-dimensional insights on real-time and histori...
Join discussionApr 19, 2023 · 1 min read · To preserve the ROI of campaigns that are swiftly losing addressability and decrease creative production costs, marketers increasingly leverage AI-powered creative management platforms (CMPs). Managing the digital advertising sprawl manually is no lo...
Join discussionApr 11, 2023 · 1 min read · The rapidly evolving AdTech/MarTech industry necessitates keeping tabs on what’s happening in the field. To stay up to date on the tightening privacy rules, first-party data transition, and new partnerships, you need to find reliable sources of infor...
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