@Saurav10

SSAI in Multi-Channel Playout Software

Apr 17 · 6 min read · Why Server-Side Ad Insertion Is Becoming Central to Modern Playout There was a time when ads in broadcasting were simple. Fixed slots, predefined breaks, and very little variation. You knew exactly wh

SMsourav malhotrasourav276.hashnode.dev

The Millisecond Advantage: Why Instant Video Delivery Defines Competitive Edge in 2026

Apr 13 · 4 min read · Distance used to determine how quickly information traveled. News from across the ocean took weeks by ship, then days by telegraph, then hours by telephone. Today, we expect global communication to ha

EPG TV Guide for Live Streaming Apps: Can It Work Like TikTok?

Apr 7 · 6 min read · Introduction The idea of using an EPG TV guide for live streaming apps might sound outdated at first, especially in a world shaped by short-form content and algorithm-driven feeds. But when you compar

AI-Based Content Scheduling for OTT & FAST Channels

Mar 31 · 5 min read · The Quiet Shift Behind Your Screen You don’t really notice it at first. You open a video streaming website, scroll a bit, maybe hesitate, then somehow, almost suspiciously, the “right” show appears. N

Monetizing Android TV Apps: Subs, Ads, PPV with Integrated Scheduling

Feb 19 · 5 min read · The Big Screen Is Back, Just Smarter There’s something different about watching content on a TV. The room is darker. The sound fills the space. The phone goes face down on the coffee table, at least f