Salesforce expert with 12 years of hands-on experience across Sales Cloud, Service Cloud, and Marketing Cloud. I help businesses design and implement scalable Salesforce solutions that improve processes, data quality, and customer engagement. On Hashnode, I write practical guides, real-world use cases, and step-by-step tutorials focused on Salesforce development, automation, integrations, and best practices.
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Jan 12 · 4 min read · Salesforce development is entering a new phase in 2026.This change is not about faster clicks or better dashboards. Instead, it focuses on how systems think, decide, and act across the platform. Agentic AI, powered by Salesforce Agentforce, introduce...
Join discussionJan 7 · 4 min read · In today’s fast-moving business world, companies need systems that help them stay organized, respond quickly, and make smarter decisions. This is where Salesforce plays an important role. Salesforce is not just a CRM tool used once in a while. For ma...
Join discussionJan 6 · 6 min read · Author: Selavina Brookvale Published: September 11, 2025 Introduction Anyone who has worked with Salesforce for more than a few months knows this problem well: data grows fast, but it doesn’t always grow clean. Duplicate leads pile up, outdated oppor...
Join discussionDec 23, 2025 · 5 min read · Author: Scott Edwards Date: December 6, 2025 Why Salesforce Reporting Is a Core Admin Skill (Not a “Nice to Have”) Every Salesforce org runs on decisions sales forecasts, support SLAs, pipeline health, and executive reporting. Reports are where those...
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Dec 16, 2025 · 5 min read · Author: Selavina Brookvale Date: October 13, 2025 Introduction For a long time, integrating Salesforce with external systems meant one thing: Apex code, API maintenance, and long development cycles. Even small changes required developer time. That ...
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