@SouravDev

Meta's SEBI Verification Mandate for Financial Ads in India

Jul 10, 2025 · 6 min read · Starting July 31, 2025, Meta has introduced a new policy that will change how financial services are advertised on Facebook, Instagram, and WhatsApp in India. This new rule, created with the Securities and Exchange Board of India (SEBI), is the bigge...

How to Create a Balanced Marketing Strategy Using Owned, Earned, and Paid Media

Apr 14, 2025 · 5 min read · Today, I want to focus on practical steps to create a cohesive marketing strategy using the framework of owned, earned, and paid media, which I covered in my previous post. The 7 Steps to Create Your Combined Media Strategy Step 1: Define Clear Busin...

Owned, Earned, and Paid Media Explained

Apr 8, 2025 · 10 min read · Successful marketing isn't just about making great content or running ads; it needs a smart mix of different media types to reach and engage your audience well. This guide looks at the three main types of digital media: owned, earned, and paid and of...

Ad Platform Scams: A Growing Threat to Digital Marketing

Dec 18, 2024 · 2 min read · Hello Google Ads (Google Partner), We’re addressing this as performance marketers managing multiple industry campaigns, and frankly, we’re shocked by what we’ve uncovered. Here’s what happened: 👉One of our real estate clients reported multiple inqui...

Meta Ads Update: What's New and Important

Nov 8, 2024 · 4 min read · Let's look at how these new features work and how they can help you improve your campaigns. 1. Phone Number OTP Verification for Lead Form Ads: Ensuring Authentic Leads Generating high-quality leads is always a challenge for digital marketers, espec...