@SouravDev

Sourav Dev

@SouravDevKerala, IndiaJoined July 2024

Performance Marketing Strategist | Co Founder @ Digital Mind Collective

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Google & Meta Certified Performance Marketing Strategist | Lead Generation - Ecommerce - Branding - Omni Channel Marketing

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Sourav Dev's blogs

The Adapts - Your Perfomance Marketing Expert | Digital Marketing Blogswww.theadapts.com13 posts

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Recently published

SDSourav Devtheadapts.comJul 6 · 3 min read

POAS vs ROAS: Why Profit on Ad Spend Beats Return on Ad Spend

What is POAS? POAS (Profit on Ad Spend) is a performance marketing metric that measures net profit generated per unit of ad spend. The formula is: POAS = Profit ÷ Ad Spend Unlike ROAS, POAS excludes c

SDSourav Devtheadapts.comJul 10, 2025 · 6 min read

Meta's SEBI Verification Mandate for Financial Ads in India

Starting July 31, 2025, Meta has introduced a new policy that will change how financial services are advertised on Facebook, Instagram, and WhatsApp in India. This new rule, created with the Securities and Exchange Board of India (SEBI), is the bigge...

SDSourav Devtheadapts.comApr 14, 2025 · 5 min read

How to Create a Balanced Marketing Strategy Using Owned, Earned, and Paid Media

Today, I want to focus on practical steps to create a cohesive marketing strategy using the framework of owned, earned, and paid media, which I covered in my previous post. The 7 Steps to Create Your Combined Media Strategy Step 1: Define Clear Busin...

SDSourav Devtheadapts.comApr 8, 2025 · 10 min read

Owned, Earned, and Paid Media Explained

Successful marketing isn't just about making great content or running ads; it needs a smart mix of different media types to reach and engage your audience well. This guide looks at the three main types of digital media: owned, earned, and paid and of...

SDSourav Devtheadapts.comDec 18, 2024 · 2 min read

Ad Platform Scams: A Growing Threat to Digital Marketing

Hello Google Ads (Google Partner), We’re addressing this as performance marketers managing multiple industry campaigns, and frankly, we’re shocked by what we’ve uncovered. Here’s what happened: 👉One of our real estate clients reported multiple inqui...