Content marketer for early stage B2B SaaS brands, motorcyclist, and former technology journalist based in Bangalore, India.
I'm a former editor and journalist. Hit me up for tips on marketing your B2B/B2C SaaS products, and developing content for your brand.
Dec 14, 2024 · 3 min read · When I got my 3rd-gen iPad Air some years ago, I got a keyboard case to go with it because I was determined to use it as a makeshift laptop for remote work. Apple’s own take on the concept was flimsy, and it fell apart after a while. I then got an ex...
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Sep 11, 2024 · 2 min read · Although there are shedloads of powerful note-taking apps out there, only two satisfy my criteria for recommending them to just about anyone: Cross-platform Free to use Support for unlimited notes. For most people, Simplenote and Google Keep rea...
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Nov 1, 2023 · 3 min read · I'll get right to it: Your readers should be able to see themselves in the story. How can you make that happen? A lot of it comes down to researching and interviewing your customers when crafting case studies. You'll want to Make it relatable by in...
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Oct 30, 2023 · 5 min read · Take a look at pretty much any B2B SaaS site and you’ll find an ancient, common content strategy effort in play: a company blog with articles addressing the niche the product serves, and posts describing how to use the product. That playbook has work...
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Jun 6, 2023 · 2 min read · Although no one else I knew shared this obsession, I grew up on a steady diet of car magazines from the US, thanks to the library my family visited religiously every fortnight. For a time, tweenaged me could rattle off the performance specs of every ...
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