@adamthul

Manually Processing Unsubscribes In SFMC Engagement

Feb 25 · 10 min read · As an email marketer, I'm no stranger to random unsubscribe requests with nothing but an email address. Sometimes it's from customer service after someone called/emailed asking... sometimes it's from

How To Manage Expired Links In SFMC Engagement

Feb 7 · 8 min read · Updated February 2026 with more details and examples What happens to a link in your email after it expires? Did you even know that links in emails do expire? These questions are front of mind for a l

Calculating A Percent vs. A Goal With SFMC's AMPscript

Jan 23 · 7 min read · How many year-end review emails did you get this year? Ever since Spotify Wrapped first made waves, it feels like more and more brands have tried to recreate the same hyper-personalized feel, my company included. One of the questions that came up fro...

3 Easy Geotargeting Options In SFMC (Including Postal Code Radius)

Oct 17, 2025 · 5 min read · Need some easy options for geotargeting in Salesforce Marketing Cloud Engagement (ex-ExactTarget)? I have 3 super easy options for you to target by state or postal code. By state By postal code radius By a very large postal code radius, or multipl...

AMPscript Has A 'Contains' Function, It's Just Not Obvious

Aug 16, 2024 · 3 min read · Need to check if one string contains another? Probably constantly. It's surprising that with how many string comparison operators and functions AMPscript has, there isn't a contains operator or a Contains() function. Not to worry, you can do it with ...