Advaith Krishna A

@advaith

Product @ Media.net ･ IIT Guwahati

IndiaJoined July 2023

About

IITG grad working in tech-focused product roles.

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If you need to pick my brain (or just let me know how brilliant/misguided I am), you can shoot me an email at advaith@thebttr.net.

Advaith Krishna A's blogs

The Bttr by Advaithbttr.hashnode.dev7 posts

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The Behavioral Economics of Love

Reference Points So here's something interesting: Prospect Theory, developed by Kahneman and Tversky, suggests that people value gains and losses differently, leading to decisions that deviate from classical utility theory. And prospect theory stems ...

Feb 13, 20243 min read

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Anchored Down — The Psychology of Coupon Use and more

We've all experienced it - you walk into a store and see a sweater with a $100 price tag. If it goes on sale later for $60, that original $100 anchor price makes the $60 seem like a great bargain. This is the anchoring effect in action. Our decisions...

Jan 16, 20244 min read

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The Behavioral Economics of Christmas

The holiday season is upon us! Whether you celebrate Christmas, Diwali, Eid or Onam (For any Mallu folks reading this - we all know Onam sadhya put those Christmas dinners to shame! But the impact bias still gets us every time with those banana chips...

Dec 26, 20234 min read

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Growth at All Costs - The E-commerce Story in India

You know what the best thing about shopping online is? No lines to wait in! Unless of course, your internet decides that very moment to start buffering endlessly... Argh! Jokes aside, though, e-commerce in India has seen tremendous growth over the la...

Oct 24, 20235 min read

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Regulation, Crashes, Innovation - Where Crypto Goes Next

Buckle up because the crypto coaster is going through more twists and turns! I feel like I'm on a rollercoaster ride every time I check the crypto news lately. Talk about dramatic highs and lows - it's enough to make your stomach drop! But amusement ...

Oct 17, 20234 min read

Advaith Krishna A

About

Available for

Advaith Krishna A's blogs

Recently published

The Behavioral Economics of Love

Anchored Down — The Psychology of Coupon Use and more

The Behavioral Economics of Christmas

Growth at All Costs - The E-commerce Story in India

Regulation, Crashes, Innovation - Where Crypto Goes Next

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Advaith Krishna A

About

Available for

Advaith Krishna A's blogs

Recently published

The Behavioral Economics of Love

Anchored Down — The Psychology of Coupon Use and more

The Behavioral Economics of Christmas

Growth at All Costs - The E-commerce Story in India

Regulation, Crashes, Innovation - Where Crypto Goes Next