@advaith

The Behavioral Economics of Love

Feb 13, 2024 · 3 min read · Reference Points So here's something interesting: Prospect Theory, developed by Kahneman and Tversky, suggests that people value gains and losses differently, leading to decisions that deviate from classical utility theory. And prospect theory stems ...

Anchored Down — The Psychology of Coupon Use and more

Jan 16, 2024 · 4 min read · We've all experienced it - you walk into a store and see a sweater with a $100 price tag. If it goes on sale later for $60, that original $100 anchor price makes the $60 seem like a great bargain. This is the anchoring effect in action. Our decisions...

The Behavioral Economics of Christmas

Dec 26, 2023 · 4 min read · The holiday season is upon us! Whether you celebrate Christmas, Diwali, Eid or Onam (For any Mallu folks reading this - we all know Onam sadhya put those Christmas dinners to shame! But the impact bias still gets us every time with those banana chips...

Growth at All Costs - The E-commerce Story in India

Oct 24, 2023 · 5 min read · You know what the best thing about shopping online is? No lines to wait in! Unless of course, your internet decides that very moment to start buffering endlessly... Argh! Jokes aside, though, e-commerce in India has seen tremendous growth over the la...

Regulation, Crashes, Innovation - Where Crypto Goes Next

Oct 17, 2023 · 4 min read · Buckle up because the crypto coaster is going through more twists and turns! I feel like I'm on a rollercoaster ride every time I check the crypto news lately. Talk about dramatic highs and lows - it's enough to make your stomach drop! But amusement ...