Affinity Solutions offers analytics based marketing solutions for financial institutions. The platform uses anonimized cardholder data to analyze consumption patterns. Banks, credit unions, card networks, and processors can use this data and extend merchant funded offers to their customers. Provides analytics-driven spend insights, machine-learning algorithms to predict customer behavior, marketing campaign solutions, and machine learning based closed loop measurement of sales channel and marketing effectiveness.
Affinity Solutions is the first data-led intelligence platform that provides marketing,consumer barnd,covid, economic recovery, cc experienc