Alexandre Navaeian (Réussir avec motivation)

Senior PHP/Symfony developer with 18+ years in e-commerce. I build and ship modules for PrestaShop, WooCommerce and Shopware — focused on performance, EU compliance (GPSR, EAA, Factur-X) and clean, maintainable code. Founder of [DataFirefly](https://www.datafirefly.com), where I publish premium e-commerce modules. Here I write about the real-world PHP, Symfony and PrestaShop problems I hit in production — the bugs, the workarounds, and the patterns that actually hold up. Based in Nice, France.