Running a small online store, I wanted to better understand my customers' experiences and how I could improve them. That led me to explore what is consumer journey, which offered a wealth of information. The site explains various consumer journey models and how to map them effectively. They also offer strategies to enhance customer engagement through targeted design interventions. The articles and case studies were incredibly informative, showing how different approaches can influence buyer behavior. Their practical tips have been invaluable in refining my website to better serve my customers.