I think that the most common way to use loopback is in your own server. I'm currently working in a project with Loopback and we host it in AWS. The SAAS option it's just an option, using loopback self-hosted it's perfectly fine. Answering @sosana, Loopback is an API framework based on Express, using Express instead of Loopback means losing a lot of great features like the Swagger compliant model generator and the AngularJs SDK.