I write about digital analytics and web development.
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Jan 9, 2023 · 5 min read · There are many aspects to building a website. A web developer, of course, will write up code according to the site's technical specifications. A user experience professional may be involved in the website's design. A product manager may be working wi...
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Jan 2, 2023 · 3 min read · In an earlier article, we had already discussed the key characteristics and differences between local storage, session storage, and cookies. In this article, we are going to cover in what circumstances we should use each one of these types of storage...
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Dec 30, 2022 · 4 min read · In an earlier post, you learned how to create your first data layer event. As a refresher, the basic template is: dataLayer.push({'event': 'insert_event_name_here'}); As an example, we were able to create a button that pushes an event called "happine...
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Dec 23, 2022 · 5 min read · Local storage, session storage, and cookies. These are three similar yet different ways data can be stored on a browser to be used at a later stage. For example, if you run a website that contains a quiz with several questions, you may want the brows...
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Dec 4, 2022 · 3 min read · We've discussed - on a high level - what the data layer is and why it is important. But how do we use it? In this post, we'll discuss how to get started in creating a data layer and provide an example for making your first data layer event using data...
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