marketer1.hashnode.devCustom Push Notifications: How Personalized Messaging Drives Higher Engagement in E-CommerceIn today’s crowded digital landscape, getting a customer’s attention is harder than ever. Emails go unopened, ads are skipped, and social posts disappear in seconds. But there’s one channel that still cuts through the noise when done right — push not...Jan 28·5 min read
marketer1.hashnode.devBrace for the January Returns Tsunami: How Smart Retailers WinHoliday shopping highs crash into January's returns reality. Early data shows good news through Christmas – returns down 2.5% year-over-year from Nov 1-Dec 12 – but don't relax yet. The post-holiday wave hits hard, with 25-35% spikes expected Dec 26-...Jan 6·2 min read
marketer1.hashnode.devDark Patterns in E-commerce: Why Platforms Are Finally Being Forced to Put Shoppers FirstIf you’ve ever felt tricked into buying something online, signing up for a subscription you didn’t want, or struggling to cancel a service, you’ve likely encountered a dark pattern—even if you didn’t know the term. With top e-commerce platforms and q...Dec 29, 2025·3 min read
marketer1.hashnode.devWhy Product Returns Are Draining Ecommerce GrowthProduct returns have quietly become one of the biggest challenges for modern businesses. While easy returns attract customers, the operational, financial, and emotional cost of handling them is rising fast. From logistics expenses to inventory disrup...Dec 17, 2025·4 min read
marketer1.hashnode.devVirtual Try-On Is Changing How India Shops Online — And Mobile Apps Are Leading the ShiftBuying fashion online has always come with one big question: “Will this actually look good on me?”Google’s newly launched virtual try-on experience for Indian shoppers is a major step toward answering that question. By simply uploading a photo, shopp...Dec 10, 2025·3 min read