AP
Thanks Charlie, these are great additions. The run-to-run variance point is the one people skip most. A single yes/no check makes a dashboard look more precise than it is, so 3 runs and a mention rate is a much more honest number, and freezing the prompt wording is what makes the month-to-month trend actually mean something. The "which competitor was named instead" column is a smart one too. It turns a visibility report into a content brief, which is usually what the client really wants from it.