Advanced GTM Strategies: Tracking Revenue Per User (RPU) and Server-Side 3rd-Party AnalyticsBetween Safari’s ITP wiping client-side cookies in as little as 24 hours, iOS 14.5+ ad tracking restrictions, and the rise of ad blockers (which sit at ~33% usage worldwide), standard client-side analOct 22 · 6 min readtechnicalads.hashnode.dev
Beyond the Pixel: Engineering High-Fidelity Server-Side Pipelines and Autonomous Bidding Engines for Enterprise Ad Tech The transition from client-side browser tracking to server-side infrastructure and autonomous bidding models has transformed digital advertising from a creative discipline into a complex software engiOct 6 · 9 min readtechnicalads.hashnode.dev
How We Fixed Four Websites That Were Quietly Losing Their Best Leads (A Google Tag Manager Story)A client of ours runs four different watch repair websites across the UK. Same industry, same service, same goal, four separate properties. On paper their Google Ads accounts looked fine. Impressions 1Aug 25 · 6 min readtechnicalads.hashnode.dev
