Give Your App Link a Useful Desktop FallbackA mobile app link can work perfectly on phones and still leave someone reading an email on a laptop with no useful next step. Treat the default web destination as part of the app journey. It should ex21h ago · 4 min readappy-marketing.hashnode.dev
Before You Print an App QR Code, Test the Whole JourneyA QR code can scan correctly and still send someone to the wrong place. For an app campaign, the useful test begins with the printed asset and ends at a destination the person can actually use. Here iOct 19 · 4 min readappy-marketing.hashnode.dev