Can you talk to the web advocate side of your career. You’re pretty visible, (and busy!) and spend a lot of time hosting conferences, giving talks, your podcast, Twitter, AMAs... etc. How much of that is formally part of your role? What’s your split in time between that and development work on apps like Squoosh? Or is the advocacy actually your role and the fact products sometimes come out of it an added bonus? How did you and Jake get into that (other than being genuinely awesome at it)? Any issues with being seen as one of the voices of Google as I imagine you don’t run everything by a PR/Marketing person for approval! A lot of questions there but hopefully giving you a flavour of what I’m asking rather than necessarily wanting a specific answer to each one.