Bjorn Niclas is a seasoned veteran in the music and music-tech industries, boasting over fifteen years of experience. His career spans artist and tour management, founding the Spundae black record label, and launching innovative music-tech startups such as Vidiam, Grooveo, and Choon. Recently, he co-founded ROCKI, a groundbreaking hybrid blockchain-based music streaming ecosystem. ROCKI pioneers user-centric solutions, aiming to address core challenges in today's music industry landscape.