For the past several years I built and ran Better Than Unicorns (immersive/XR collaboration). That meant I did the whole thing: prospected, sold, onboarded, set up accounts/devices, ran live sessions, troubleshot remotely, built enablement, monitored engagement, and turned feedback into product improvements. I am at my best in the messy middle where customers are excited… and the reality of rollout, behavior change, and technical friction shows up.