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May 10 · 8 min read · It's been four days. Maybe ten. Maybe a month. Your developer hasn't replied to your last six WhatsApp messages. The two blue ticks are gone — they've stopped opening them. The website is 60% done. You paid 50% upfront. You don't have the code. You d...
Join discussionMay 10 · 12 min read · Every week, an Indian founder messages me a screenshot of their hosting bill and asks 'is this right?' Sometimes the answer is 'you're paying ₹15,000/month for a site that should cost ₹400.' Sometimes it's 'you're on ₹89/month shared hosting and wond...
Join discussionMay 10 · 7 min read · It's May 2026. I just signed off on a project that, five years ago, I would have told you I wasn't capable of taking on. The team is happy. The bank account doesn't have anxiety attached to it anymore. The version of me typing this is the same person...
Join discussionMay 7 · 8 min read · In 2026, every client meeting starts the same way. Founder shows me the dashboard. Pauses. Says 'so… can we add AI to this?' Sometimes they have a specific use case. Often they don't — they just know that not having AI in a product is starting to fee...
Join discussionApr 30 · 5 min read · In 2021 I was charging ₹12,000 for a WordPress site. In 2026 we shipped a production EV charging management system running 40+ chargers across two cities, and launched a cloud hosting platform built for Indian developers. This is the honest version o...
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