@casca
Brazilian-born, Toronto-based graphic designer and art director with 15+ years across global brands. Head of Art at Publicis Canada since 2022. Founder of CASCA Archive, documenting Northeast Brazil’s visual culture. Cannes Lions winner.
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Mar 8 · 6 min read · There is a particular quality of light in Maceió, the coastal capital of Alagoas, that feels almost impossible to replicate. The city sits between lagoons and the Atlantic Ocean, bathed in a luminosity that seems to saturate everything it touches — t...
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Mar 7 · 5 min read · In the rich tapestry of Brazilian folk art, some threads shine brighter than others, while equally important ones remain hidden in the shadows. The story of Amaro Francisco is one of those hidden threads—a master xilogravura artist from Pernambuco wh...
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Mar 6 · 5 min read · In the dusty streets of Caruaru, where the scent of leather mingles with the rhythm of forró music, a quiet revolution in Brazilian visual arts unfolded for over eight decades. José Soares da Silva, known to the world as Mestre Dila, wielded his wood...
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Mar 4 · 5 min read · In the sun-baked landscape of Ceará, where the Atlantic meets the Brazilian Northeast's rich cultural tapestry, a quiet revolution has been taking place in the world of xilogravura—the traditional art of woodcut printing that has defined popular Braz...
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Mar 3 · 5 min read · In the dusty streets of Juazeiro do Norte, where pilgrims gather to honor Padre Cícero and the arid landscape of Ceará stretches endlessly toward the horizon, an unlikely artistic revolution was brewing. It was here, on April 4th, 1935, that Abraão B...
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